About us

Two years ago, Albin ─ a producer and creative at heart ─ sat in his room feeling lost and overwhelmed by the pressures of adulthood.
He had given himself six months to chase different ideas and even though he poured his heart into all of them, nothing seemed to work. 

But as is often the case, the best ideas are born from moments of uncertainty and this led to the creation of Auto Beats. Sharing to the world a simple, yet deeply soulful kind of music that resonates with people. Music that, when listened to, makes you feel nostalgic and at home. 

Through youtube, spotify and instagram, the tunes has since spread far and wide. Gathering nearly 10 million streams across platforms. Now, the Auto brand is the next chapter in Albins story

The eyecatching artwork of EL SOL is a reflection of the inner calm and creative soul that lives inside every one of us ─ a symbol of expression, comfort and peace

  • Presenting the EL SOL COLLECTION

  • Garments crafted with care using premium materials,

  • designed to feel as good as they look.

  • Elevated yet accesible clothing and mugs meant to accompany you everyday,

  • to comfort you in moments of struggle and uplift you during times of joy.

  • Because everyone has their own path ─ and life rewards those who follow it.

This is just the beginning.

  • Feel the energy and message when wearing our clothes, knowing what went into them.

  • Our customers enjoy free worldwide shipping to include all parts of the world.
Close up of EL SOL artwork on carbon gray hoodie
Black EL SOL Mug, close up side view on wood surface
White EL SOL Hoodie, model showing back artwork
EL SOL T-shirt in white, front view on models